Steal the Playbooks of the Fastest-Growing B2B Companies

This week: why founders give up on PMF too early, what’s actually replacing cold outbound, how in-person connection is becoming a growth advantage again, and the CMO alignment fixes that unlock real pipeline.

Executives are seeing AI-driven “new playbooks” everywhere, yet their teams are still running old-school events, blogs, and burst campaigns. Here’s why trust is breaking, and how modern marketing must evolve to rebuild it.

Most teams aren’t losing because of product — they’re losing because outbound is too soft, organizations move too slowly, and podcasts are treated like content instead of relationship engines. Here’s how top B2B operators are fixing all three.

As AI floods the digital world, real human connection is your biggest competitive advantage. Here’s where to find it: Events, YouTube, and AEO.

Inside: a masterclass in marketing channel testing, the visibility problem quietly killing your pipeline, why founders must sell before scaling, and Charlie Munger’s inversion mental model applied to B2B.

Cold outbound is collapsing — but companies turning newsletters into ABM engines are quietly building billion-dollar pipelines. Here’s how owning distribution became the last real B2B advantage.

Arvow ignored every “multi-channel” playbook, went all-in on YouTube, and hit $5M ARR bootstrapped. Here’s why mastering one channel outperforms diversifying too early.

The conventional wisdom says building tools for startups (the “miners”) is safer than building the products themselves. The data tells a different story: when everyone's selling shovels, you end up in a race to the bottom, while the miners capture all the value.

On January 10, 2015, Harry Stebbings launched "20VC" from his bedroom with zero venture capital connections, a $40 microphone, and $50 total investment. Ten years later, he runs a $400 million venture fund, has published 2,750+ episodes generating over 120 million downloads, and attracts 1.3 million plays per episode.

This week’s B2B Growth Secrets: how to turn SIs into your sales team, time your story to buyer triggers, and close without throwing out discounts.