Inside: how Gong used “different > better” to dominate a category, why a unique perspective now matters more than niche targeting, and how to evolve founder-led marketing into a scalable brand engine.

The strongest demand-gen teams build problem-focused microsites, fix distribution before scripts in outbound, and choose PLG or sales-led based on how well customers understand their own problem—not what’s trendy.

As AI floods the market with look-alike products, the winners are already known and trusted. Inside: how brand drives future pipeline, why automated booking + employee brands outperform outbound alone, and how to de-risk buying decisions that stall deals.

What’s working in 2026 looks very different: cold email powered by real offers, AI used to amplify human judgment (not replace it), and brand investment that makes demand capture actually convert.

AI has flooded email, phone, and LinkedIn with noise. The teams still winning are going deeper on ICP research, charging for POCs, going bigger on fewer events, and addressing buyer risk head-on.

Most teams wait 11 days to follow up on event leads — and lose the deal before it starts. Plus: how to rethink pricing beyond the number, and the 3-layer outbound framework that still fills pipeline in 2026.

Jason Lemkin swapped 10 salespeople for 20 AI agents and kept performance flat. Plus: how contrarian “pattern interrupts” drive 5× SaaS growth and the event frameworks CMOs are using to finally prove ROI.

This week: why founders give up on PMF too early, what’s actually replacing cold outbound, how in-person connection is becoming a growth advantage again, and the CMO alignment fixes that unlock real pipeline.

Executives are seeing AI-driven “new playbooks” everywhere, yet their teams are still running old-school events, blogs, and burst campaigns. Here’s why trust is breaking, and how modern marketing must evolve to rebuild it.

Most teams aren’t losing because of product — they’re losing because outbound is too soft, organizations move too slowly, and podcasts are treated like content instead of relationship engines. Here’s how top B2B operators are fixing all three.

As AI floods the digital world, real human connection is your biggest competitive advantage. Here’s where to find it: Events, YouTube, and AEO.

Inside: a masterclass in marketing channel testing, the visibility problem quietly killing your pipeline, why founders must sell before scaling, and Charlie Munger’s inversion mental model applied to B2B.

Cold outbound is collapsing — but companies turning newsletters into ABM engines are quietly building billion-dollar pipelines. Here’s how owning distribution became the last real B2B advantage.

Arvow ignored every “multi-channel” playbook, went all-in on YouTube, and hit $5M ARR bootstrapped. Here’s why mastering one channel outperforms diversifying too early.

The conventional wisdom says building tools for startups (the “miners”) is safer than building the products themselves. The data tells a different story: when everyone's selling shovels, you end up in a race to the bottom, while the miners capture all the value.

On January 10, 2015, Harry Stebbings launched "20VC" from his bedroom with zero venture capital connections, a $40 microphone, and $50 total investment. Ten years later, he runs a $400 million venture fund, has published 2,750+ episodes generating over 120 million downloads, and attracts 1.3 million plays per episode.

This week’s B2B Growth Secrets: how to turn SIs into your sales team, time your story to buyer triggers, and close without throwing out discounts.